George Haviland – President & Director of Player Personnel
Haviland is the Patriarch of the New Jersey Titans organization, starting it in 1999. Over the years, he’s helped develop a number of high-level junior, NCAA and professional standouts and has currently placed over 1000 boys and girls players into NCAA Collegiate hockey. He also currently has nine National Hockey League players or draft picks to his credit.
He began his coaching career over 25 years ago with the American Eagles (now the Jersey Shore Wildcats). He also coached with the Chicago Freeze of the North American Hockey League (NAHL) and Trenton Titans of the East Coast Hockey League (ECHL) before his started the Titans.
Haviland is one of the most prominent youth coaches in the Atlantic District and boasts an impressive resume that includes twelve Atlantic District Amateur Hockey Association titles and nine trips to the USA Hockey National Championships, where he has led his teams to a medal six times.
Zak McGinniss – Director of Game Day Operations & Media Relations
Zak is entering his fifth season as the voice of the New Jersey Titans, beginning as a color commentator in 2020 season before taking over the play by play role in 2022. Beginning his broadcasting career with the Philadelphia Jr. Flyers of the AJHL in 2009, McGinniss has been selected to call multiple USA Hockey National Championship Games and ACHA National Championships at the Men’s and Women’s Division I and III levels. This season, McGinniss was named a Finalist for Broadcaster of the Year. Previously named the NA3HL Broadcaster of the Year with the Norwich Sea Captains in 2022, he is the only two-time Broadcaster of the Year in the Federal Prospects Hockey League, winning the award in 2017 and 2020 with Danbury’s franchise.
The Woodbridge, NJ native also fills a multitude of roles within the front office, connecting with fans and opponents alike.
Lurine Gumina – Director of Marketing
Lurene Gumina serves as Director of Marketing and Brand Management of the New Jersey Titans. With over 15 years of marketing experience, Gumina brings a valuable mix of client, agency, and media perspective to the New Jersey Titans organization. Drawing inspiration from the convergence of media, technology, and culture, she explores generational trends in consumer attention and brand engagement. Lu oversees implementing the teams’ growth marketing strategy, emphasizing social media, digital platforms, data, and innovation; player appearances, group events, fundraising opportunities, promotional communications and her personal favorite, community involvement. Most importantly, Lu strives to “humanize” the team and market the uniqueness of each player.
Prior to joining the Titans, Lu served as Director of Marketing for an Italian Specialty Food Store, Livoti’s Old World Market. Responsible for marketing strategies, brand management, market research, her team was responsible for following consumer trends, tracking sales data and creating an outlet for customer engagement.
Lu holds a B.A. from Monmouth University, in Business and Marketing Communications. She currently resides in New Jersey and has a never before heard of, five-minute commute to the rink. Outside the rink, Lu has a full time role as ‘Mom’ of three girls, soccer coach and family organizer.
Sarah Hopwood – Social Media Coordinator
Sarah begins her second season as the New Jersey Titans Social Media Coordinator. A common sight around the Middletown Sports Complex, Sarah also performs the National Anthem before all NAHL and NA3HL home games.